Penshoppe unleashes Thai invasion with Mario Maurer
MANILA, Philippines – Leading Philippine fashion brand PENSHOPPE carries on its campaign to cross the international style threshold, and at the same time, to cater to its younger market, as it welcomes its new face, MARIO MAURER—one of Thailand’s hottest stars among his generation.
Maurer steps in as Penshoppe’s latest presentor, as recently confirmed by the line’s brand director Alex Mendoza. The 22-year-old actor and model takes off from the brand’s international campaign, which was earlier led this year by British actor Ed Westwick of the popular series Gossip Girl.
"Mario will not only make Penshoppe a bigger fashion name across the borders. He will also help grow the market in the local and Southeast Asian region, especially knowing that he has a gained wide following among the younger set," Mendoza said on selecting the Thai star.
“Mario is fresh, appealing and very influential. He represents the exciting new changes happening to the brand now,” he added.
Maurer, known for his strikingly boyish good looks, and cool, young, free-spirited style, has proved much of himself in the regional entertainment industry. Aside from gracing magazine covers, he has shown sensational acting skills by top-billing films year after year.
Among the films that boosted Maurer’s name to public consciousness was The Love of Siam released in 2007. In his debut role, he played a conflicted teen who develops a romantic liking to his boyhood friend. His remarkable portrayal awed fans from the Philippines, winning a Best Actor award at the 2008 Cinemanila, an annually-held international film festival in the Philippines.
In 2010, Maurer also starred in First Love (Crazy Little Thing Called Love), a romantic-comedy which saw him garnering major acting awards, and assured him a spot as one of the region’s most sought-after stars.
Maurer, meanwhile, is expected to arrive in the Philippines this October to shoot the Penshoppe campaign with renowned Hollywood photographer Darren Tieste flying in from Los Angeles. The campaign is expected to grace magazine covers and billboards across the country.
Meanwhile, fans will have the opportunity to meet and greet Mario Maurer as PENSHOPPE is set to host a Fan Conference for the Thai heartthrob. The gathering will be held on October 28, 2011 (Friday) 1PM at the PICC Plenary Hall in Manila (gates open at 11AM). The FanCon will be hosted by fellow Thai presenter VJ Utt with special live performance by pop Asian girl group Blush and co-presented by official media partner ABS CBN.
To avail entry, one must complete a stamp card promo available at all PENSHOPPE boutiques nationwide. Every P500.00 entitles the bearer to one (1) stamp. Completion of ten (10) stamps entitles access to the event and the bearer must submit the original completed stamp card at any PENSHOPPE outlet in exchange of the final entry pass.
Mechanics for the FanCon entry can be found on PENSHOPPE’s official Twitter and Facebook pages.
Wild Bloom as seen in Garage magazine August-September 2011
Video Fold Canela Animation & Motion Graphics Chi Jihan & Karlo Victoriano Styling and Art Direction Eldzs Mejia Lighting and Photography BJ Pascual Illustration & Production Design Kris Abrigo & Soleil Ignacio Grooming Elaine Ching Model Allan Augusto Stylist’s Assistant Jaja Bolos Shoot Assistant Eizel Nocon Music Niva’s The Boy from the Sun
Fetish Flair motion editorial as seen in Metro magazine’s August 2011 issue and on their iPad application
Video Fold Canela Lighting and Photography BJ Pascual Styling and Art Direction Eldzs Mejia Make up Paolo Maranan of Paul & Joe Beaute Hair Jay Wee Models Fatima Rabago & Renan Style Associate Paris Roxas Stylist’s Assistants Jaja Bolos & Ericka Fontanilla Music The Xx’s Infinity (Flufftronix Remix)